Today, most guests inform themselves on the Internet, make reservations online. They thereby provide valuable data that you can use for planning, marketing, reporting and personal service - provided you don't rely on a portal solution. Portals such as bookAtable, La Fourchette, OpenTable or Quandoo act as intermediaries between you and your guests. The portal pushes itself with its logo into the foreground, your restaurant brand into the background. This creates neither trust nor a bond with your guests - who are lured and ensnared by the portal instead.
When you make a reservation, the portal collects important data from your guest, keeps it and uses it to advertise and do business. So the data does not belong to you. A big disadvantage. The data is as important for you as it is for the portal - so you are competitors.

Portals receive a generous commission from you. At La Fourchette & Co it is up to 4 EUR per guest. A steep price, especially since this amount also applies to your regular guests who book a table at your restaurant anyway.

In the Google search, restaurants with a free Google MyBusiness account are displayed before the portal entries. Hence, you don't need the portal anymore. Nevertheless, the portal collects the commission fee for the online reservation via the MyBusiness ad with table reservation button. You can save that!

Portals want as many guests as possible to reserve via the portal and leave their data there, with which they - and not you - can manage during the long contract period. Unlike the open system aleno, interfaces that allow you to connect your guest data with other tools and thus automate processes across systems are not a priority for portals. So don't expect portals to bring you many new guests or significantly reduce your restaurant expenses by automation.

Much for the portal, little for you.

aleno has a different purpose. We stand behind you, and not between you and your guests. We do not advertise, not even for your competitors. We show your logo in the reservation widget, not ours, so you can build trust with your guests and your brand.

Of course there is no commission fee. Per guest you have to pay a maximum of 10 cents, which is only a small fraction of the commission fee of portals.
For this, you have full access to your data, which can easily be connected to your preferred tools via interfaces. Thus, aleno provides you with a comprehensive data treasure for business analyses, decisions or marketing. And you can automate processes across tools and thus significantly reduce your process costs.

Our focus is on optimizing and reducing restaurant process costs. We do not need a contractual commitment, setup or fixed costs - we want to convince you with functionality and great service. Test aleno and see for yourself - we will be happy to help you.