The story and people behind aleno
Our story begins with our restaurant. It was called the ‘Wirtschaft im Franz’, and it was born out of community.
The first crowdfunded restaurant in Switzerland, it was a good place that brought together good people,
all wanting to make a difference. We cooked seasonal, organic and sustainable food while paying fair wages.
It was everything we believed in. It made us proud.
But ideals don’t always turn into profit. We soon realised that all the tasks that come along with running a successful
business – marketing, logistics, managing reservations – were drawing our attention and our revenue away from
the things that really mattered. We wanted to spend less time on paperwork and more time with our guests. So we found
our own solution – automation that actually optimised businesses.
And it worked: aleno reduced our own workload and offered new opportunities. Most importantly, it was built with
the same ideals as our restaurant: community, empowerment and integrity. That meant no advertising, no data theft and