Strengthen your own brand: aleno is a white label system. Design and wording can be individually adapted. The same applies to the means of guest communication - from the reservation widget to emails and SMS reminders. The consistent implementation of the CI across all channels strengthens the guests' trust in the company and increases brand awareness.

Increase visibility on digital channels: The link to the online booking module can not only be included in email campaigns, newsletters and on the website. The URL can also be used on all social media platforms for direct bookings. In addition, aleno has an integration with Reserve with Google. This makes restaurants bookable directly via search and maps.  

Enable booking of culinary experiences: Inform your hotel guests about culinary experiences and events in your restaurants before their stay. For example, an exquisite wine tasting, a 5-course surprise menu in the fine dining restaurant or an exclusive BBQ experience with the chef. With aleno, guests can be addressed individually - with the right offers. Away from online reservations to reliable online bookings of entire packages.

Cross-Selling: If one of the hotel restaurants is already fully booked on a desired date, guests can be shown real-time availability of the other restaurants or partner establishments. This cross-operational capacity optimisation is unique in the world of restaurant software. 

360-degree guest profiles:  They form the basis for attracting guests to visit again with individually tailored offers via SMS, newsletter or online ads. Optimal retention marketing.

Automatic booking process:With the online reservation tool, guests can see real-time capacities at any time. The data requested from guests is exactly what the restaurant needs. The guests themselves determine which information is required. Confirmations and reminders are triggered automatically by the system. All data is continuously synchronised with the system. 

No-show prevention: With aleno's no-show function, restaurants can request credit card data directly during the online reservation process. If guests stay away without prior notification, a no-show fee can be charged automatically. This reduces the no-show rate to almost zero. No more empty tables, because reservations are given value. As a rule, guests cancel in the event of a no-show. In this way, the tables can be released for further bookings in good time. By the way: Guests who have already visited the hotel/restaurant several times and those who have been marked as VIPs by the staff can also be excluded from the credit card query. 

Bookings via PMS: The reception can make reservations for guests directly in the PMS for the corresponding restaurants. There is no need to switch between systems. Real-time availability of the restaurants is also always displayed in the PMS. 

AI-based table assignment: Where is the best table to place the guests? With which combinations can maximum occupancy be ensured? The system answers these questions independently. Existing data is analysed and suggestions are made on the basis of this. In this way, the service staff can carry out the check-in within a few seconds. This saves many hours of valuable time per month and ensures that the maximum number of guests can be served.

Single Check-in via POS: With the integration to the POS system, check-in and check-out only have to be done in one of the two systems. This makes work easier and saves a lot of time. 

Business Intelligence: aleno offers a wealth of guest data and reservation information that provides valuable insights on guests and restaurant occupancy. Through integrations with POS, PMS, etc., aleno can be used to combine and link even more data in a meaningful way to make the right decisions. Depending on which integrations are activated, different dashboards are available: 

• POS system: Sold items including turnover per guest;
• PMS systems: Information on guests and hotel bookings:
• Review Management: Guest reviews, created by re:spondelligent.

Revenue Management: With aleno, you can see which guests have the highest turnover and what their preferences are. Perfect conditions for successful upselling. In addition, double and triple seating is very easy to implement with aleno. This is how you can maximise your turnover. 

Yield Management: Dynamic prices are still rarely used in the restaurant business. However, especially where packages are also sold in the F&B sector, additional guests can be attracted by offering lower prices at short notice for certain days or shifts when restaurants are not yet fully booked (see Retention Marketing below). 

Retention Marketing: Turning one-time guests into loyal ones - with aleno, people who have made online reservations in a certain period of time can be assigned to an audience. This data is then available for targeted remarketing campaigns in Google and for social networks. In addition, the email addresses and guest tags can be used to create automatic user segments for suitable newsletters, for example via Mailchimp. 

PMS integrations: Das Restaurant Management System aleno interfaces with the best PMS on the market: Mews, Opera, Fidelio and Protel. The integration allows to automate and optimise work processes across rooms and F&B.

38 Connections via Marketplace: In addition to PMS, the software can exchange data with numerous other connections. For example, the cash register, newsletter systems, CRMs, channel managers, review management systems and much more. In this way, processes can be automated and the restaurant/hotel operation optimally controlled. aleno thus becomes a valuable data hub. With the BI module, all this information can be evaluated and clearly displayed. 

GraphQL-interface: It enables developers to make applications more flexible and scalable while providing an improved user experience. The client can respond more quickly to requests because it retrieves only the data it needs. This makes it easier to develop integrations to other software systems. This is valuable for clients who often have multiple systems in place for review management, checkout, revenue management, purchasing, merchandise management, etc. 

Full sovereignty over all data: In contrast to booking portals, the sovereignty over guest data in the case of aleno lies with the hotels/restaurants themselves. They can analyse, combine and, if necessary, export this data. In the backend, data on all your own hotel-restaurants is available.